In March 2011 the island of Japan was hit by a series of major natural disasters.
This campaign, targeted to university students in the United States, aimed to inform about the situation over in Asia and to provide a very practical and easy way to contribute to the Red Cross relief effort.
In the first three posters I used the iconic japanese raising sun symbol to graphically represent the country and each of the three major disasters it was facing: A nuclear explosion in the city of Fukushima, a magnitude-9 earthquake and a tsunami.
The design on the fourth poster is based on the sentence 'with your help and the red cross we can get Japan back in shape'. On one hand 'back in shape' refers to the graphic evolution from the Red Cross symbol to the Japanese red sun. On the other hand, it is a reference to building back the country as a functional society.
This poster series was exhibited as part of the Keep Calm and Kern graphic design show at the Art Buchwald Center's Schnormeier Gallery in Ohio, United States during the month of May, 2011.
The campaign was also the winner of the 2011 Esther Buchwald Graphic Design Portfolio Award presented by Karen Buchwald Wright, CEO of the Ariel Corporation.
Poster 1 / Fukushima's nuclear explosion
Poster 2 / Earthquake
Poster 3 / Tsunami
Poster 4 / 'With your help & the red cross, we can get Japan back in shape'
Receiving the Esther Buchwald Graphic Design Portfolio Award / presented by Karen Buchwald Wright from the Ariel Foundation.