The goal in this project was to create a deluxe yet innovative brand for the RO 26.10 fragance.
The color palette for this identity (gold and black) was chosen to give the brand an elegant and luxurious look. At the same time, the logotype was based of a bold, sans-serif font which gave it a more modern feel.
The perfume's launch event's theme was 'Discover'. The break up of the model's face into triangles as the graphic element of the identity was an avant-garde solution to generate a sense of curiosity and interest in the guests, and to correspond with the overall feel of the brand and theme of the party.
The invitation cards had QR codes that linked to a landing page with directions to the place and a countdown till the event.
stand / POP